Bachelor's degree in Management, specialization
Digital marketing manager
Level:
Bachelor's degree in Management
Duration:
6 semesters
While the world has moved to the internet and most brands are e-commerce, advertising has largely become virtual. Do you want to get to know this career path? Or maybe you have already thought about her before? Check out the first-cycle studies in the field of Management with the specialization in Internet advertising.
For whom is the Bachelor's degree program in Digital Marketing Manager intended?
In order to meet the needs of today's enterprises, the Wyższa Szkoła Biznesu - National Louis University has prepared attractive first-cycle studies. Thanks to them, you can become well-educated and professionally prepared for professional work as a specialist in internet advertising. If you are familiar with the world of the Internet, media and advertising, you are a communicative, open-minded and creative person - the specialty of Digital Marketing Manager will be suitable for you. Appropriate preparation for the work of a specialist will allow you to avoid mistakes in creating advertisements, introduce you to the world of online sales and teach you good practices of the profession.
Bachelor's degree programme in Digital Marketing Manager
Digital Marketing Manager is a profession that requires appropriate knowledge and preparation. One of the most important issues is constant education. The changing world of Internet advertising requires not only theoretical preparation, but also a lot of practical knowledge. Ongoing analysis of advertising results, expenses or other campaign data is the basis for the success of each specialist. As part of the first-cycle studies in the field of Management and specialization in Digital Marketing Manager you will participate in classes such as:
- IT tools,
- Fundamentals of Management,
- Managerial economics,
- Information Retrieval and Intellectual Property Protection,
- Interpersonal communication,
- Quality management,
- Project management,
- Human Resources management,
- Spreadsheet applications,
- Marketing research,
- Distribution and sales management,
- Social Media Marketing
- IT systems,
- Organizational behavior.
During the course of study, students majoring in Digital Marketing Manager will also participate in Polish language classes.
What competencies does a graduate of a Digital Marketing Manager specialty gain?
After completing the 1st degree studies in the Digital Marketing Manager, you will gain the knowledge and practical skills necessary to start your professional career. Thanks to apprenticeships, you will gain valuable experience and professional qualifications. In addition, during your studies you will learn more about various forms of media, enrich your soft skills, learn a foreign language and gain knowledge in the field of business and human resource management.
However, this is not all, the Digital Marketing Manager specialization also puts emphasis on issues related to management, IT and economics. You will develop your knowledge of social media and gain basic computer graphics skills that are necessary for creating online advertising.
Career prospects after graduating from a Digital Marketing Manager program
Wondering what kind of job you can get after completing a bachelor's degree in this field? Without any hindrance you will be able to start your career as:
- Social Ads Specialist,
- Specialist PPC,
- Marketing Manager,
- Internet marketing specialist,
- Public Relations Specialist,
- Brand Manager,
- E-commerce specialist,
- Social media specialist.
students find a job
in the profession
Form of Studies at WSB-NLU
Students who decide to start studies at WSB-NLU may choose full-time studies - studies from Monday till Friday.
Conducted on the campus in Nowy Sącz.
How long does a bachelor's degree last at WSB-NLU?
First degree studies in Management with a specialization in Digital Marketing Manager Specialist last 3 years, i.e. 6 semesters.
Cost of Digital Marketing Manager degree program
Tuition fees for the bachelor's degree program in Digital Marketing Manager specialization are paid in one installment. Fees for foreign languages are included in the tuition fees.
