About specialities

Wondering about your future and choosing a career that will bring you satisfaction and secure employment? Choose a direction that you will not regret! Choose Management with a specialization in Sales Specialist (Account Manager) at the Wyższa Szkoła Biznesu - National Louis University in Nowy Sącz.

For whom are the bachelor's degree studies in Sales Specialist (Account Manager)?

Are you an active person who likes contact with people? Are you interested in negotiations, you want to learn how to prepare commercial offers, and at the same time you are diligent, communicative and creative? Choose Management with a specialization in Sales Specialist (Account Manager) for your bachelor's degree at WSB-NLU. This major is an opportunity for all those who want to start their own business in the future or know that they want to start working in sales departments. With a specialization in Sales Specialist, you will gain knowledge of how to build a team and manage it properly, learn about the tools that mention communication in business, and also learn what are the practical techniques for acquiring customers.


First degree program Account Manager

The Sales Specialist (Account Manager) specialization is a response to high demand from the job market and key customers. At WSB-NLU, you will participate in classes that will teach you effective communication, management, and other essential skills necessary for this job. Throughout the course of study, you will take classes such as:

  • IT Tools,
  • Fundamentals of Economics,
  • Managerial Economics,
  • Fundamentals of Finance,,
  • Information Retrieval and Intellectual Property Protection,
  • Interpersonal communication,
  • Critical and creative thinking,
  • Basics of marketing,
  • Fundamentals of law,
  • Spreadsheet Applications,
  • Quality Management,
  • Human Resource Management,
  • Distribution and sales management,
  • Product management and branding,
  • Marketing research,
  • Organizational behavior,
  • Negotiation,
  • Social media,
  • Organizational Behavior.

In addition, first degree students at WSB-NLU majoring in Management will take foreign language classes during their studies. This will help them gain new skills that will give them an advantage in the job market.

Competences of a graduate of bachelor's studies in the field of: sales specialist

After completing a bachelor's degree in Management with a specialization in Sales Specialist, our graduates are ready to pursue a second degree. The course of study ends with an internship and a bachelor's project. In addition to a diploma, they gain a number of practical skills and knowledge necessary to get a job. Thanks to classes taught by practitioners in the Account Manager profession, our students receive managerial training under the guidance of specialists. They know how to manage intellectual capital, sales and marketing tools. They are familiar with budgeting and marketing controlling. They learn how to make sales presentations, conduct negotiations and solve conflicts and crises in the distribution channels.

Career prospect after completing Specialization in Sales Specialist (Account Manager)

Career prospect after completing Specialization in Sales Specialist (Account Manager) Today we know that even the best product cannot sell itself. People are needed to properly present it, show its qualities and encourage people to buy it. Due to the growing demand for qualified sales professionals, you can count on employment after completing your bachelor's degree. A specialization in Sales Specialist (Account Manager) can open the door to a career:

  • Sales Manager,
  • Sales Associate Specialist,
  • Brand manager,
  • Client Partner,
  • Key Account Manager,
  • Account Managera.

Form of first-cycle studies at WSB-NLU

First degree studies (Bachelor's degree) in the field of Sales Specialist (Account Manager), conducted in English on the campus of WSB-NLU in Nowy Sącz are available in a stationary form.

How long does a bachelor's degree studies in Sales Specialist (Account Manager) take?

The bachelor's degree program in Sales Specialist (Account Manager) lasts 6 semesters.